I find great pleasure in helping my patients look and feel attractive, and thus live more fulfilling lives, both personally and professionally.”
— Usha Rajagopal, MD

We are San Francisco Plastic Surgery & Laser Center.

Established in San Francisco’s iconic Union Square, we have been a trusted leader in the Bay Area cosmetic plastic surgery for over 20 years. We offer a comprehensive range of both innovative and classic procedures specializing in the face, breast and body. Our practice is led by renowned Board Certified Plastic Surgeon Dr. Usha Rajagopal, who brings compassion, expertise and feminine insight to her craft. Dr. Rajagopal empowers patients by helping them select the right procedures for their unique vision and body type. Our highly-trained, supportive staff is sensitive to the comfort and privacy of each patient. We strive to provide our patients natural and lasting results with unparalleled attention to detail.

Our practice leads in several new and in-demand services including: 

Breast Augmentation • Breast Lift • Mommy Makeover • Brazilian Buttocks Lift • Labiaplasty • FemiLift • Vaginal Resurfacing • Vaginal Tightening • Male Aesthetic Surgery • Transgender Surgery • Non-surgical Facial Rejuvenation and Face Shaping • Smart Lipo • CoolSculpting – Advanced Fat Removal Technology • Infini RF for Acne Scars • Skin Rejuvenation • PRP Hair Loss Injections for Men & Women •  Kybella Injections for Double Chin Reduction


Meet Nurse Gaya, BSN, RN

Gaya is our Clinical Aesthetic Registered Nurse with over six years of experience in aesthetic injectables and laser treatments. Nurse Gaya is warm, friendly, and dedicated to helping patients reach their aesthetic goals. Her goal is to always encourage patients to feel good about themselves, their bodies, and how they look. Choosing this profession was completely natural for Nurse Gaya, as she was exposed to it at a young age being surrounded by relatives working in dermatology. She is deeply passionate about skincare, health, wellness, and fitness. In her spare time, she maintains an active lifestyle and enjoys yoga, running, and playing tennis. Nurse Gaya also holds the position as Head Nurse at another MedSpa.


Non-Surgical Chin Augmentation (V-Line Shape) Procedure with Dr. Usha Rajagopal

Watch Dr. Usha Rajagopal perform a simple, non-surgical chin augmentation procedure to get that "v-line shape" chin using Juvederm Ultra. Check out the before and after photos at the end to see the natural, beautiful results.


Premier CoolSculpting® Center
San Francisco Bay Area

CoolSculpting® removes stubborn fat safely and effectively, without surgery or downtime!

Board-Certified Plastic Surgeon Dr. Rajagopal introduced the CoolSculpting® Procedure to her practice in 2014.  Her practice has performed over 1000 procedures and has the distinction of being one of the select few Premier Crystal Level providers and CoolSculpting® Certified Practices in the Bay Area.

The CoolSculpting ® procedure removes stubborn fat safely and effectively without surgery or downtime.  This fat reduction treatment is the only FDA-cleared procedure to use controlled cooling to safely target and remove diet- and exercise-resistant fat.  CoolSculpting results are proven, noticeable, and lasting, so you’ll look and feel great. 



Watch Dr. Rajagopal discuss Coolsculpting® on KRON 4’s Medical Minute


Patient CoolSculpting Review

Take a look at our patient's honest review of her CoolSculpting® procedure with Dr. Usha Rajagopal. Patient recounts her experience and shares before and after procedure photos demonstrating clear, visible results.